AI Lead Generation & Sales Automation
We automate the repetitive parts of the sales process: capturing and enriching leads, qualifying them against your criteria, updating the CRM and preparing personalised follow-ups that your team reviews and sends.
Problems we solve
- Leads from forms, email and events are handled late or lost
- Sales reps spend time researching and updating the CRM
- Follow-ups depend on memory instead of a process
- It is unclear which leads deserve attention first
Typical use cases
- Lead capture from website, email and events into the CRM
- Company and contact enrichment from public sources
- Lead scoring and qualification against your ideal customer profile
- Drafted, personalised follow-up emails for review
- Meeting booking and pipeline reporting
How implementation works
- 1Define your ideal customer profile and qualification rules
- 2Connect lead sources and your CRM
- 3Build enrichment, scoring and follow-up workflows
- 4Pilot with your sales team reviewing every message
- 5Measure response and conversion and refine
Systems and integrations
- CRM systems such as HubSpot, Pipedrive and Salesforce
- Website forms and chat
- Email and calendar booking
- LinkedIn workflows within platform rules
- Data enrichment providers
Security, privacy and human oversight
Outreach follows GDPR and electronic communication rules, and messages are reviewed before sending where required. We avoid spam-style mass mailing and keep a full history of every automated step in the CRM.
Frequently asked questions
Will automation send messages to prospects without review?
Only if you decide so. Most clients start with AI-drafted messages that a salesperson approves, and automate fully only low-risk steps such as confirmations and reminders.
Is B2B outreach automation allowed under GDPR?
B2B outreach can be lawful with a valid basis, a clear opt-out and respect for electronic communication rules. We design workflows to support these requirements; final legal assessment remains with you.
Which CRM do you work with?
We regularly integrate with HubSpot, Pipedrive and Salesforce and can connect other CRMs through their API.
Related services
Discuss your use case
Book a free 30-minute AI consultation. We will look at your process and tell you honestly whether automation is worth it.
Book a free consultation